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Privacy Policy

DCR Tampa Construction and Remodeling LLC (“DCRTampa,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at dcrtampa.com, contact us by phone or email, or use our home improvement and remodeling services.

By using our website or submitting your information to us, you agree to the practices described in this Privacy Policy. Please read it carefully. If you do not agree with the terms of this policy, please do not use our website or submit your personal information to us.

1. Who We Are

DCR Tampa Construction and Remodeling LLC is a family-owned and operated home improvement company based in Tampa, Florida. We specialize in kitchen remodeling, bathroom remodeling, flooring installation, home renovation, and roofing services throughout the Tampa Bay Area.

Contact Information

2. Information We Collect

We collect personal information that you voluntarily provide to us and information that is automatically collected when you visit our website.

2.1 Information You Provide to Us

When you contact us through our website, request a quote, schedule a consultation, or communicate with us by phone or email, we may collect:

  • Full name
  • Email address
  • Phone number
  • Home or property address
  • Details about your home improvement project or service request
  • Financing application information (if you apply for financing through our partners)
  • Payment information (processed securely through third-party payment processors — we do not store card numbers)
  • Communications you send to us, including messages, questions, and feedback

2.2 Information Collected Automatically

When you visit our website, we and our third-party service providers may automatically collect certain technical information, including:

  • IP address and approximate geographic location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or source (e.g., Google search, Facebook ad)
  • Date and time of your visit
  • Cookies and similar tracking technologies (see Section 6)

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Google Ads, Meta (Facebook/Instagram) Ads, and other advertising platforms
  • Review platforms such as Google Business Profile, Houzz, Yelp, and HomeAdvisor
  • Lead generation services and partner referral sources
  • Our CRM (Customer Relationship Management) platform — GoHighLevel

3. How We Use Your Information

We use the personal information we collect for the following purposes:

To Provide Our Services

  • Respond to your quote requests, consultation inquiries, and service questions
  • Schedule and coordinate home improvement projects at your property
  • Communicate with you about project timelines, materials, and progress
  • Process payments and financing applications
  • Provide customer support and respond to feedback

To Market Our Services

  • Send you promotional emails, special offers, and updates about DCR Tampa services (you may opt out at any time)
  • Contact you by phone or text message regarding your inquiry or estimate request
  • Run targeted digital advertising campaigns on Google, Facebook, and Instagram
  • Retarget website visitors with relevant ads based on their browsing behavior

To Improve Our Business

  • Analyze website traffic and user behavior to improve our website and services
  • Track marketing campaign performance and lead sources
  • Manage our CRM and customer relationship data
  • Comply with legal obligations and protect our legal rights

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with trusted partners and service providers in the following limited circumstances:

4.1 Service Providers

We work with third-party companies that help us operate our business and website. These providers are contractually obligated to protect your information and may only use it on our behalf. They include:

  • GoHighLevel — CRM, marketing automation, and communication platform
  • Google (Analytics, Ads, Business Profile) — website analytics and advertising
  • Meta (Facebook/Instagram) — social media advertising
  • Website hosting and IT service providers
  • Financing partners — for processing financing applications with your consent
  • Email and SMS communication providers

4.2 Legal Requirements

We may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) comply with a legal obligation or court order; (b) protect and defend the rights or property of DCR Tampa; (c) prevent or investigate possible wrongdoing in connection with our services; or (d) protect the personal safety of users of our website or the public.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5. Text Message (SMS) Communications

By submitting your phone number through our website forms or providing it to our team, you consent to receive text messages (SMS) from DCR Tampa regarding your estimate request, project updates, appointment reminders, and promotional offers.

Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP to any text message from us. For help, reply HELP or contact us at (813) 282-2000 or info@dcrtampa.com.

We do not share your phone number with third parties for their own marketing purposes without your explicit consent.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors use our site.

Types of Cookies We Use

  • Essential Cookies — Required for the website to function properly. These cannot be disabled.
  • Analytics Cookies — Used to collect information about how visitors use our site (e.g., Google Analytics). This helps us improve our website.
  • Marketing Cookies — Used to track visitors across websites and display relevant ads (e.g., Google Ads remarketing, Facebook Pixel).
  • Functional Cookies — Remember your preferences and settings for a better experience.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout. To opt out of Meta (Facebook) ad tracking, visit your Facebook ad preferences.

7. Data Security

We implement commercially reasonable technical, administrative, and physical security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our measures include:

  • SSL encryption on our website (HTTPS)
  • Secure, access-controlled CRM and data storage systems
  • Limited employee access to personal data on a need-to-know basis
  • Third-party payment processing — we do not store credit card or payment account numbers

While we take reasonable steps to protect your information, no data transmission over the internet or electronic storage system can be guaranteed to be 100% secure. You provide your personal information at your own risk. If you believe your information has been compromised, please contact us immediately at info@dcrtampa.com.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain our business records, and comply with applicable legal requirements. Specifically:

  • Customer and project records are retained for a minimum of 7 years for accounting and legal compliance purposes.
  • Marketing communications data is retained until you opt out or request deletion.
  • Website analytics data is retained per Google Analytics’ standard retention settings (up to 26 months by default).
  • CRM data is retained until you request removal or we determine it is no longer needed for business purposes.

9. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

9.1 Your Rights

  • Right to Access — Request a copy of the personal information we hold about you.
  • Right to Correction — Request that we correct inaccurate or incomplete information.
  • Right to Deletion — Request that we delete your personal information, subject to legal retention requirements.
  • Right to Opt Out of Marketing — Unsubscribe from promotional emails by clicking the unsubscribe link in any email, or text STOP to opt out of SMS communications.
  • Right to Data Portability — Request a copy of your data in a portable format where technically feasible.
  • Right to Restrict Processing — Request that we limit how we use your information in certain circumstances.

9.2 How to Exercise Your Rights

To exercise any of the rights above, please contact us at:

We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.

10. Florida Residents

DCR Tampa is based in Tampa, Florida and primarily serves Florida residents. Florida law provides additional protections for consumers. If you are a Florida resident and have questions or concerns about how we handle your personal information, please contact us using the information in Section 9.2 above.

Florida’s Telephone Solicitation Act (FTSA) and federal TCPA regulations govern how we may contact you by phone or text. By submitting your contact information through our website, you consent to receive calls and text messages from DCR Tampa at the number provided. You may revoke this consent at any time.

11. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information without parental consent, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at info@dcrtampa.com.

12. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or partner pages (such as Google Business Profile, Facebook, Houzz, Yelp, and financing partner websites). This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the privacy practices or content of third-party websites.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we update this policy, we will revise the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how DCR Tampa handles your personal information, please contact us:

DCR Tampa Construction and Remodeling LLC

We take all privacy inquiries seriously and will respond as promptly as possible.

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